The first image of Easy Food Dehydrating prior to Sept 15, 2016, does NOT clearly show the effect of the gold colored stripes. When the website was viewed fully on a wide-screen monitor, you would have seen the effect of the gold stripes span all the way across the monitor, and left-edge-to-right-edge on a smartphone.
The second image is a recently updated version of Easy Food
Dehydrating. Notice how much shorter the page is due to there not being
any stripes that have top and bottom padding. This update also
includes a "linen-look" repeating background which makes the content
column leap off the page.
Actually, more and more home-page designs are being "shortened". You can feel the difference when you scroll the homepage of this cinemagraphcity.com website compared to the image above of my Easy Food Dehydrating's home page length.